Have you ever received an email with a subject line reading, “Your life is about to get better” or “Something big is happening”? We are always interested in guest writers to create valuable content for our growing audience of marketers & entrepreneurs. Marketing Email Subject Line Examples: 42 Marketers Share Their Very Best These 40 email subject lines generated an average open rate of 47%. This raised awareness for the campaign as well as our existing products. Described as “key ideas from top nonfiction in just 15 minutes,” the Blinkist subscriber is curious and time-starved. On a side note I was reading about a sales software that sends personalized emails for you, the AI is even smart enough to qualify customers and answer some questions so by the time it escalates to an actual sales rep it’s likely to be a strong lead. See projects. Our schedule looked like this: The give-give-take approach broke the ice with customers that hadn’t heard from us in a while. Article first published June 2013, updated June 2019. Only After you donate, or sign up you get a thank you message, and feel a little more human. A 2D action-adventure platformer game about an exciting adventure in … 19. However I still believe a personal message can have a greater impact. Avoid including unrelated upcoming sales or blogs, as you don’t want to distract from the main goal—purchasing the product. Kickstarter Lesson #238: How to Write a Mass Email, Interviews, Media, and Promotion Requests. So I’m always reading to try and improve my approach, one of the most interesting things I read recently as a tip was to write subject lines that are a … Email Subject Line Best Practices. One of the key takeaways for me was that repeat backers get so many project updates in their inbox that sometimes they only read the subject line. PS A week after the Kickstarter launch, we started a competition in which we gave away autographed copies of our first book. 22 killer email subject line examples for each sales type; 39 proven subject lines by industry: B2B, SaaS, startups, small business & more; How to set up subject line experiments to let data do the thinking for you; Let's dive into the first section - the starting point for creating your subject line. It’s all about the message. “Welcome to Blinkest!” – Blinkest . The main purpose of your email subject line is to get the recipient to open and respond to your email, and you’ll do that by giving them context to properly set their expectations. This is of course wildly different from how I learned to send professional emails long ago when I first learned how. However, if I receive a group message on a social network such as FB for solicitation, I feel included in the community and am much more interested in helping out said project. While most brands go with a “Welcome to [brand]” subject line for a first welcome email, Hawthorne took a different approach. Follow these Kickstarter email best practices that can be applied to any product launch. Elzra Games is raising funds for Catacombs Cubes on Kickstarter! I was moved by the message and chose to donate. To get around this, and to comply with the rules about SPAM, consider sending that e-mail through a service that specializes in this service like Icontact or ConstantContact. It made them feel better about our final request and built anticipation ahead of the launch date. Open rates are a good measure of how well your campaigns are performing and will help you gauge their success. If I receive a mass email I hardly feel valued. I guess when you subscribe it comes to your inbox rather than your spam folder. – Cody Thompson. A few weeks ago, I got a fundraising request from my cousin. What my emails request of targeted persons, who are leaders in the topic field, is that they spend a small bit of their networking clout to help spread the word about the crowdsourcing. That’s a great point that your email isn’t going to make a difference if your friends and family never see it because it’s in their spam folder. One more example– “Hey, forget something? How long are the subject lines in Kickstarter email campaigns? Making the results public is right in line with target recipients’ goals. The reality is, My Little Geek is a side-project run by a mom and dad from home and we wanted our campaigns to convey that. I’ve talked about the idea of “make it about them,” as in, focus on other people instead of yourself when you’re trying to create something or raise money. Follow these Kickstarter email best practices that can be applied to any product launch. Are you ready to build an email campaign that’s engaging and builds hype? However, I realized that I was thankful it was a mass email, because it removed any sense of targeted obligation. She did mass emails I took the time to create a personal message to everyone I sent it to. A poor subject line may even see your email marked as spam – 69 per cent of email recipients report email as spam based on the subject line alone. Pitching it the way you did in this post Jamey, puts it in a completely different perspective. Adding benefits will help bring home the reasons why your subscribers need the product. : I like that a lot! I agree that mass emails can be effective and I love the additional insight your provided. In the case of these extremely busy world science stars, my read is that my initial email is my best chance of getting their attention; and my knowledge of scientists tells me that they’ll be impatient if I don’t tell them what I want right off the bat. In fact, utilizing a targeted email campaign will not only grow awareness but also boost sales for your next product launch. Before we learn how to write a good email subject lines, there are some email subject line best practices that you should know about it. I like the spirit of what you’re doing, though it does break a “rule” I’ve mentioned: In your first contact with someone, never ask them to do something for you. I’ve been looking at it all wrong. FOMO (Fear of Missing Out) “Fear of missing out” is a psychological factor that encourages users to take action instantly. OpenTable: “Licking your phone never tasted so good” Groupon: “Deals That Make Us Proud (Unlike … Andrew’s projects have always used email marketing in interesting ways, so, when he mentioned that he was sending campaigns to encourage people to back his My Little Geek children’s books and iPad app on Kickstarter, we knew he would have a good story to share. Add a day job and two kids and there’s very little time to spare! In fact, Microsoft's email services (Outlook, Hotmail, and Live) were consistently sending our emails to the spam folder. Taking the time to craft the right message is the most important part, whether you’re sending one, two, three, or more e-mails to prospective “Backers” or contributors. Enter your email address to receive future blog posts in your inbox. I was very careful not create a message where someone felt pressure to support me. Solve puzzles and assemble buildings out of wooden cubes in this medium weight strategy game. Gaining support from the target strangers is especially challenging, because scientists are very protective of their reputational capital. When it comes down to it. Once the competition was up, our marketing was largely run on auto-pilot. Admittedly, for my KS projects, I took the approach of sending two different e-mails (family, in which one has a fundamentally different relationship and friends) and the response was overwhelmingly great, but from having read your earlier posts, I can see how a mass e-mail may be dismissed out of hand. Solo play supported. We were kinda shocked to see how trivial changes in an email's subject and body could massively affect inbox rates. The subject line is the most important part of email marketing. Also, to show them the quality of my work, along with my request I send them a copy of my previous game, where doing so has an entirely different (i.e., inoffensive) meaning than sending an uninvited game to you would have; so far, all recipients seem to like receiving the game, which they often use in holiday parties for their students. So if you want more people to read your fundraising emails and land on your donate page, a 7-word subject line is a safe bet. Learn about some of Avaaz’s biggest campaigns here, or follow us on Facebook or Twitter. Interesting to see new angles to every method. For complete strangers, I still believe in creating real, genuine relationships. Today’s guest post is by serial creative and longtime cool customer, Andrew Spear. Great perspective and I’ll agree with Joe above on your stance change and thoughts behind it. By doing that, I’m not empathizing with their position; rather, I may be making them uncomfortable or guilty. PS Great stance. For service businesses, it is extremely important to follow up with customers after a service. What I count on to prompt their receptivity to my request in a first contact is that it supports a mission that they care deeply about and are actively pursuing. As part of UNHCR and Kickstarter’s recent partnership, a funding campaign to support refugee crisis relief work, they sent out an email with a powerfully moving video as a last call for donations. Likewise, try to keep email preview text under 55 characters. With the potential success of an email campaign resting on the strength of its subject line, it’s important that it pulls its weight. Our Current Approach to Board Game Reviewers and Content Creators (2021), 5 Surprises and Insights from a Digital Board Game Survey. But to truly maximize the potential of your emails, you’ll need to do a little experimenting and testing with your subject lines. He spoke passionately about a program that made a huge difference in his personal development. I discuss in this article how mass emails are impersonal, unengaging, and easy to ignore. Because it was sent to dozens of people instead of just me, I felt free to act or ignore. Learn more. I find it shows that the creator is putting themselves out there for all to see and is proud of the project. 20 cold email marketing subject lines … That said, we didn’t want to jump straight in and ask them for a favour, so instead, we took Shayne Tilley‘s advice and used a “give-give-take” approach—which meant giving our subscribers a little something first. While we used Campaign Monitor in a bunch of different ways, here are the three most effective things we did. All Content is provided strictly “as is” and we make no warranty or representation of any kind regarding the Content. Interesting topic. Even then it’s somewhat hard, because people don’t like feeling used or leveraged. In that way, you might be better off seeking outlets where people have already opted in to offer feedback, like Facebook groups. In my targeted emails my focus was to create awareness around what I was doing and said check it out let me know your thoughts. With our powerful yet easy-to-use tools, it's never been easier to make an impact with email marketing. I’m fascinated by the fact that you changed your stance…but impressed that you took the time to convey your thoughts to your broader community. 3 days from launch (give) – We offered a link to our unlisted trailer on YouTube as another exclusive preview, just for these subscribers. In summary, the subject line of an email is the single line of text people see when they receive your email. Can you share your approach of how you avoided making people feel targeted? You can take the reference of these ideas and curate promotional email marketing campaigns. Second, a low-quality subject line will end up getting the email flagged as spam. Regarding your “rule,” in general I agree with it, but think that sometimes knowledge of the recipient can justify “overruling” it. I was moved by the message too easy to dismiss had previously purchased the book and were interested! 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